About

Amplify Group, Inc. is a strategic communications and public relations firm that specializes in helping organizations tell their story in times of change, progress and controversy.

Its President is Ron Arp, a 25-year communications professional with corporate, large agency, non-profit, and radio news experience.  Arp is considered a trusted, no-nonsense business partner who develops programs that cut through the marketplace clutter and resonate with key audiences.

Arp has operated Amplify Group since early 2008, directing client programs while relying upon tax-efficient 1099 relationships to broaden and deepen the available scope of services.  Amplify Group has served nearly 30 clients ranging from startups and non-profits to marketing partnerships with two Fortune 100 companies involving Hall of Fame linebacker Dick Butkus.

Arp maintains strong relationships with like-minded professionals, who serve as additional bandwidth and bring expanded capabilities when necessary.  This includes colleagues in key markets throughout the country, as well as online, graphic design, video, printing, point-of-sale, database development, and industry-specific expertise.

Before Amplify Group, Arp was a senior vice president on the executive team at Nautilus (NYSE: NLS) where he led all communications and investor relations.  He served as Portland managing director of global PR powerhouse Fleishman-Hillard, and senior partner in its Kansas City operation.   Earlier, he directed communications for a beef organization, and was a news reporter at radio stations in Oregon and Nebraska.   Arp has degrees in ag economics and journalism from the University of Nebraska-Lincoln, and was honored in 2004 as one of the University’s six “Masters” in their chosen profession.

Arp’s client programs have been honored with seven Silver Anvils (the Oscar of PR), as well as three national food and agribusiness awards, and one international honor for measured results.  He was recognized in 2010 by the Portland Public Relations Society for leadership in community service for the business recruitment initiative, Portland-Vancouver USA: Land Here, Live Here.   Arp has authored numerous guest articles on business communications and collegiate textbook chapter on character-based communication.  His work for clients has appeared on every major TV and radio network, the Wall Street Journal, Business Week, USA Today, and daily newspapers throughout North America.

Arp serves as President of the national Butkus Foundation, and a director of the national Taylor Hooton Foundation.  He is a director of the Hockinson School District and of the progress-driving Identity Clark County.  He is married with two adult sons.